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E-retail Strategies for the African Market

E-retail Strategies for the African Market

18/06/2014

In order to be successful, all companies must market their products. Of course, marketing strategy depends on the kind of product a company sells, but this strategy should be altered to fit specific countries or regions as well. As the African continent is less developed than the European one, for example, companies that wish to…

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Is Social Media Saving Africa’s Languages?

Is Social Media Saving Africa’s Languages?

16/06/2014

What role can social media have in developing and potentially saving African languages? An article on Think Africa Press says it might be helping.. Entitled, Speak It, Keep It, Tweet It: Reaffirming the Pride and Place of African Languages, the article is a fascinating look at the modern landscape of language on the continent. A…

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Afrikaans Social Media Platform Launches in South Africa

Afrikaans Social Media Platform Launches in South Africa

06/06/2014

A new addition to  the social media family – Toeter . Speakers of Afrikaans can finally share their thoughts online in their native language! Have you always wanted to use Afrikaans to do your social media business in? The wait is over! Media Online gives account of the launch of Toeter, a social networking site…

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Khoikhoi Language Brought Back to Life in South Africa

Khoikhoi Language Brought Back to Life in South Africa

04/06/2014

The Khoikhoi language is the oldest indigenous language in South Africa. Even though the apartheid and colonialism have caused the Khoikhoi culture in its entirety to fade into the background of South African society, people are now making serious efforts to bring the culture and language back to life. In an article on AllAfrica, Yazeed…

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Rwandan App Seeks to Teach African Languages through Crowd-Sourced Translation

Rwandan App Seeks to Teach African Languages through Crowd-Sourced Translation

03/06/2014

Wow! Exciting news out of Rwanda! Jifunza, a local startup., is going to be launching a language learning app which will use crowd-sourced translations to help teach people African languages. The game-based mobile app which is called Menya will work by providing users with templates to create lessons for users wanting to learn an African…

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Localization on the cards for Spotify in Africa?

Localization on the cards for Spotify in Africa?

03/06/2014

News today from Human IPO that Spotify and Vodacom are discussing a potential partnership which would see the music streaming service launch in Africa. The original report from Bloomberg states that Vodacom will offer wireless customers subscriptions which will include some free data to access Spotify. Vodacom has 31.5 million customers in South Africa alone…

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Tips on Business Etiquette in Nigeria

Tips on Business Etiquette in Nigeria

02/06/2014

Working in a foreign country is difficult. Nigeria is no different. If you are planning on working in or with Africa’s largest economy then there are a few things you should understand about their culture and their ways of doing things – business etiquette is just one of these areas. Obviously, Nigeria has a different…

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Chinese Language Lesson Pilot in Lagos

Chinese Language Lesson Pilot in Lagos

27/05/2014

Recently, the government in Lagos revealed the start of a new pilot that will be held in five different schools in the country. According to Codewit World News the subject involved in this pilot will be… Chinese language lesson! This week, the Lagos state Commissioner for Education, Mrs. Olayina Oladunjoye, stated that in 2013, a…

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Ecommerce in Africa – What’s the State of Play?

Ecommerce in Africa – What’s the State of Play?

22/05/2014

Many people are calling Africa the new frontier for ecommerce. The continent is one of the fastest growing markets for purchasing items online. Although the gains aren’t substantial compared to other markets, many industry insiders are predicting 40% annual increases of ecommerce over the next decade. Africa as a whole is showing marked improvement in…

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French Book Market in Danger of Losing Out

French Book Market in Danger of Losing Out

21/05/2014

As French publishers hold on to old habits while the rest of the book industry is moving on, chances are the market will miss out on new growth opportunities. In an article on The Guardian, Pierre Astier and Laure Pécher Only discuss the state of the literary market in France. As France is only one…

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