Translation Africa Blog - Marketing
Africa can create rival to Amazon and e-Bay
15/09/2015African business people should stop waiting for the likes of Amazon and e-Bay and develop their own online e-commerce websites – this is the opinion of Chinese entrepreneurs in Uganda. Africa has a lot to sell, and a lot of people to buy goods. However, what it lacks is the online channels to allow businesses to…
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Hotel Website Adds Nigerian Language Translation
10/09/2015Much of the attention we give on our blog is to outsiders translating into African languages in order to gain market entry. Perhaps we don’t give enough light to businesses within African who also use language and localization to get customers. With this in mind, we were happy to see that Jovago, one of Africa’s largest…
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USSD Translation and Localization for Africa
13/08/2015For many companies looking to connect with consumers in Africa, the mobile phone is without doubt one of the most economical, quickest and effective means of communicating and engaging with an audience. However, in Africa there are some challenges when using mobile phone marketing. For one, the “smartphone” is not widely available mainly due to…
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BBC Hausa to Introduce Online Advertising
03/07/2015In an indication of the growing demand for Hausa language content, The BBC has announced it will introduce advertising to its Hausa language websites, as part of a wider strategy to commercialise its foreign language news sites. From statements made by The BBC it is clear they have identified the region as holding huge potential….
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Airtel Spots App Localization Opportunity in Malawi
19/05/2015We talk a lot on this blog about the need to localize content for the African market; mobile phone company Airtel have recently announced they are partnering with an App store developer to bring more of such content to Malawi. Airtel Malawi has made an agreement with neXva, who provide white labelled app stores, to help…
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E-retail Strategies for the African Market
18/06/2014In order to be successful, all companies must market their products. Of course, marketing strategy depends on the kind of product a company sells, but this strategy should be altered to fit specific countries or regions as well. As the African continent is less developed than the European one, for example, companies that wish to…
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Marketing to Africa: Opportunities and Challenges
28/03/2014Anyone who knows Africa, knows you can never approach it as one homogenous block. For marketers, to approach the continent without a clear plan as well as understanding the differences, can lead to problems. Africa houses a great number of different cultures, languages and landscapes. Of course, marketers should take this into account when targeting…
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